ESPN uses TOUT with Fantasy Football

Fantasy FootballI know you might be thinking what does fantasy football have to do with a production-based class. Well it has a lot to do with it. Fantasy football is probably the largest form of interactivity between a company and its consumers. However, fantasy football is not new either.

Starting in the 1950’s, creator Wilfred Winkenbach, made a system that complied points based of the performance of athletes in the national football league. His system however did not catch on until the creation of the Internet. The Internet made Winkenbach system global and a house hold name everywhere you go. Each year, fantasy football gets bigger. More people catch on and new leagues open up. Larger prizes are offered. About 86% of the participants in fantasy leagues are male and 63% are under age 40.

Most recently men participation has dropped to about 70% as more women have gottenESPN Fantasy into the game, increasing participation overall. An average registered user spends 7 hours a week on the websites reading and writing blogs, catching up on news and their online teams.

So why should you care and what does this have to do with interactive media? I will tell you why and how! 10 million people played fantasy sports on Yahoo, ESPN, and NFL’s fantasy football leagues. Online fantasy sites have grown 20% to 25% a year over the past five years. The fantasy sports industry generates $1 billion to $2 billion a year. They make money on publication subscriptions, paid leagues entrance fees, mail order draft kits, and fantasy software. Traffic has increase so of course ad revenue has increase almost 20% over the past two years.

So there is a market for designers and especially interactive designers. Every major website, NFL, Yahoo, and ESPN have launched websites strictly devoted to fantasy football They need us! Students who understand graphic and web design. In addition, there is a need for app developers. NFL and ESPN have both recently launched apps to go along with their fantasy football websites. There are going to jobs available to help design, implement, and manage these applications. There is also a need for expertsSo there is a market for designers and especially interactive designers. Every major website, NFL, Yahoo, and ESPN have launched websites strictly devoted to fantasy with social media in this industry. ESPN has discovered a social media tool called TOUT, which allows users to record a 15 second video of them and send it in to the network in a matter of seconds. Other networks have started using this software but the first large network to use it was ESPN and they used it for fantasy football.

Fantasy football is here, and looks like it is here to stay. In addition, if you are in the field of media, communication, and design and are looking for a job then you better start looking in this industry. Fantasy football has launched websites, apps, and even a whole TV dedicated to this genre. Our skills are going to be needed in this industry.

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